Campaign and Performance Marketing Manager

ABOUT US

Africa has an untapped talent pool that is increasing exponentially, with a projected workforce that will exceed India and China by 2035 Fuelled by this, our mission is to create work opportunities for millions of Africa’s youth and solve the world’s shortage of technology talent.

Our company SAND has 170+ staff members from 30+ countries with plans to acquire several companies around the world to become a multi-billion dollar global technology services provider that employs over 100K employees across the globe.

We have 3 brands represented in our ecosystem:

• With ALX, we are building the fastest-growing pool of technology talent in the world, training young talent across Software Engineering, Cloud Computing, Data Science and Salesforce. We are shaping the next generation of software engineers in over 60 countries.
• Through our talent agent, The Room, we are creating a community (43+ countries represented to date) for the World’s top tech talent sparking transformative careers by connecting top technology talent with extraordinary opportunities for impact.
• Through Sand Technologieswe support enterprises and scale-ups around the world to develop world class technology products, build great technology teams, generate more revenue, and deliver outstanding customer experience. Our clients include one of the largest cloud computing providers in the world as well as Bestseller A/S (Denmark), Create Prime (New Zealand), Stanbic Bank (Kenya), and Tamara (Dubai).

With varying levels of expertise in software development, data, cloud, machine learning, artificial intelligence, UX design, web development, etc, we providing unparalleled opportunities to technology talent worldwide while reshaping industries, disrupting traditional business models, and creating new opportunities for innovation and growth.

We do hard things!

ABOUT THE MARKETING TEAM

Our global team is scrappy, strategic and obsessed with excellence. Working as a cohesive unit, the marketing team pushes hard in our respective areas to drive revenue and build the Sand Technologies brand. We have fun, aren’t afraid to experiment intelligently, and roll-up our sleeves to do the work. We consider ourselves strategic storytellers, creating marketing assets and integrated programs that captivate audiences and empower colleagues to win new customers and partners. Our focus is on delivering value, not volume, and our mission is simple: inspire prospects to do business with Sand Technologies. If you have a fire in your belly and are ready to contribute to a marketing organization with high expectations, come join the party.

ABOUT THE ROLE

The Campaign and Performance Marketing Manager is responsible for managing and executing all marketing campaigns, from paid to nurture to ABM, and optimizing them per metrics/data to ensure success in each channel. This position is also the day-to-day contact for Sand Technologies’ performance-marketing agency. Reporting to the Director of Industry Marketing, the Campaign and Performance Marketing Manager is responsible for the following:

• Planning, executing and managing acquisition campaigns (social, display, search, other)
• Developing industry-specific campaigns in collaboration with Marketing stakeholders to generate awareness and leads using current and future marketing assets
• Identifying trends, then optimizing campaign spend and performance based on those insights, to maximize budget effectiveness and outcomes
• Setting up, implementing and tracking Google Analytics and UTM tags
• Planning, executing and measuring experiments and conversion tests
• Proactively managing campaigns to deliver ever-improving conversion rates
• Understanding relevant metrics for performance management and optimization
• Creating and maintaining a performance dashboard of key data for each campaign
• Ensuring organic social posts are aligned with marketing campaigns and themes

Success requires expertise in B2B performance marketing, and the ability to create and manage integrated campaigns that deliver value throughout the customer journey. Experience in the tech sector, specifically talent solutions and tech-services consulting, is beneficial.

Key performance indicators for this position include:

• Delivery of the intended lead quality, quantity and value at or below budget
• Continual improvement of campaign performance
• Click / capture / ROI metrics for campaigns that are at or above industry averages
• Number of campaigns that use marketing assets and meet Sales’ needs
• Maximum outcomes from the performance-marketing agency
• Positive and collaborative approach to working with the Sand Technologies marketing team, including writer(s), designer(s), comms/PR, and industry and event marketers

REQUIREMENTS:

• 6+ years of experience in a quantitative marketing role managing strategy and execution across social, search, and other performance-oriented channels
• In-platform campaign experience with LinkedIn and Google systems
• History building and scaling acquisition campaigns with a strong focus on ROI
• Experience in data analysis and reporting
• Strong project-management skills
• Critical thinker with a creative and experimentation mindset