Digital PR Lead

Description We are looking for the Digital PR Lead of our dreams to grow our young digital PR function within SEO Sherpa - a multi-award winning, global top-five organic search agency. In this role, you will build, lead, manage, and hold accountable our year old digital PR division tasked with winning coverage and links for exciting brands like Harpers Bazaar, Orange, Abu Dhabi Government, Yas Island, and many others. As Digital PR Lead, you'll be charged with developing digital PR systems and processes, driving strategy and execution, and scaling PR-led link acquisition on top of the foundations we've built this year. We are looking for someone who has been there and done it, from creating and managing campaigns to working directly with clients, journalists, and designers to producing award-winning campaigns that journalists want to publish. From campaign ideation to content and outreach, you've done it all - and got the tee shirt. In this role, you’ll also help to grow our digital PR offering, working with the company's strategists and pitch team to push the digital PR service to our existing client set and new business opportunities. This is a fantastic opportunity to scale a team and in-demand service and make your mark within a company that's climbing upward fast. Note, this is a full-time position based in Dubai, United Arab Emirates. Not in Dubai right now? No worries. We cover relocation costs, flight, visa, and up to 4 weeks' accommodation when you land.

Requirements A proven track record in PR, leadership experience, and fun going attitude are a must. If you answer “YES” to all of these, this role will be a good match: You have experience in Digital PR, or you’ve worked in the media before as a Journalist or Editor. Knowledge of the United Arab Emirates market is "nice" to have - but not a must. You know the media landscape like the back of your hand, and you have built relationships with journalists in multiple industries and markets. You already have, or are growing, a black book of media and influencer relationships. You have the copywriting skills to write stories journalists want to cover to land press coverage and links on well-known websites. You are an expert in writing click-worthy subject lines that get opened - and ultimately covered. You know what’s trending news. Not a day goes by that you haven’t checked the latest stories in the market. You’re a master at spotting trends early - and inserting your clients into the conversation. You're a data whiz. You disseminate data and turn it into insights that journalists love. You have proven success in developing data studies that have won national coverage. You know - or are excited to learn and apply SEO strategies that leverage press coverage into backlinks - and ultimately higher search engine rankings for our clients. You have excellent organizational and people management skills and can manage competing deadlines. You are proficient at building processes and nurturing teams from the ground up. You have exceptionally high standards. You are constantly raising the bar because, in your world, great isn’t good enough.

Benefits Cool stuff you'll get: The opportunity to work with a talented team on an important mission. Above market salary + incentives. Unlimited (paid) personal time off for vacation, sick, and wellness days. Flexible hours and the freedom to work remotely (from anywhere!) for up to 8 weeks per year. Radical transparency across business metrics and information (we call this "open for business"). 100% company-paid health insurance and annual airfare. Brand new Apple Mac on your first day. When the company does well, so will you. 8-15% of the net profit gets shared amongst the team members you included. Regular training, professional workshops, and book purchases are covered by us. Team retreats and meet-ups that bring together our remote-first workforce. A fun work culture where we value your work and our client's business.