Global Brand Partnerships Senior Manager

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.

Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.

If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.

We are looking for a Senior Manager to join our Global Brand Partnerships team here at Binance. The Senior Manager will be responsible for identifying, evaluating, negotiating, managing and activating partnerships to meet business goals and objectives. The ideal candidate will bring industry expertise and experience to inform partnership strategy, cross-functional team decisions and project management. The Senior Manager will be charged with managing overall brand partnerships, including partnership strategy, activation, fulfillment and measurement. The ideal candidate has experience working with global entertainment, music, sports, art, fashion, gaming brands, athletes, social influencers and celebrities. This is a remote role and can be based in many global locations.

Responsibilities :

• • Identify and evaluate partners who will share our vision
    • Negotiate brand partnerships to meet business goals and objectives
    • Set, build and execute partnership strategy and activation plans
    • Collaborate with cross-functional and regional teams (brand marketing, comms, insights, design, content, data, product, social media, legal) to set and align on annual plan (e.g., product-market fit, setting goals, budget, channels)
    • Use a data-driven model to set up goals, and evaluate short and long term campaign performances
    • Control complex global budgets and drive ROI
    • Share thought leadership and market/product intelligence
    • Guide key regional/local branding teams to positively impact our overall marketing operational excellence
    • Own and lead complex projects and challenges
    • Be proactive, resourceful and action-oriented

Requirements:

• • 8+ years of experience in brand partnerships and marketing, including sports, music and/or entertainment partnerships and sponsorships
    • Excellent project management, strategic planning, relationship building and storytelling abilities
    • Experience managing partners, internal teams and agencies across global projects
    • Strong grasp of brand culture/vision and partnerships relevance
    • Creative and data driven mindset
    • Concise writer and speaker
    • A background in Crypto or an understanding of Web3 Products (NFTs, Fan Tokens) would be a plus
    • Thrive in a fast-paced environment
    • High level of intellectual curiosity
    • Fluent English

Working at Binance

• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities

• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless

• Tackle fast-paced, challenging and unique projects

• Work in a truly global organization, with international teams and a flat organizational structure

• Competitive salary and benefits

• Balance life and work with flexible working hours and casual work attire

Learn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth.

Apply today to be a part of the Web3 revolution!

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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