Growth Marketer - Liquidity (EU Remote)

Description Since our beginnings in 2017, we've grown to be a leading change-maker in the digital asset space, renowned for our partnerships and innovation. Today, we rock with over 180 team members around the world. Our diverse team hails from 42 nationalities, with backgrounds ranging from DeFi natives to PhDs. Predominantly remote, we have hubs in London, Brussels and Singapore, and host regular online and offline hangouts to keep the crew tight. We are trading on more than 80 exchanges, and working with a wide array of asset issuers. As a well-established market maker, our distinctive expertise led us to expand rapidly. Today, our services span market making, options trading, high-frequency trading, OTC, and DeFi trading desks. But we’re more than a service provider. We’re an initiator. We're pioneers in adopting the Rust Development language for our algorithmic trading, and champions of its use in the industry. We support the growth of Web3 startups through our Accelerator Program. We upgrade ecosystems by injecting liquidity into promising DeFi, RWA, and NFT protocols. And we push the industry's progress with our research and governance initiatives. At Keyrock, we're not just envisioning the future of digital assets. We're actively building it.

Responsibilities

• Collaborate with BD Team: Craft joint value propositions, recommendations, and case studies.
• Lead Generation: Own customer acquisition channels and improve conversion rates.
• Target Messaging: Ensure positioning, messaging, and campaign strategy align with our target executive personas.
• Content Distribution: Work with the Content Manager to optimally distribute marketing assets.
• User Behaviour Analysis: Examine conversion funnels to pinpoint bottlenecks and optimisation opportunities.

Requirements

• 5+ years of experience in B2B marketing, from financial services, fintech or crypto/digital assets industries
• Proficiency in all facets of Marketing Automation (Hubspot would be ideal)
• Data-driven approach
• Strong business acumen and strategic thinking
• Ability to think in scenarios, develop business cases, and analyse business performance
• Excellent communication skills

Our offer

• A competitive salary package, with various benefits depending on the method of engagement (employee or freelancer).
• Autonomy in your time management thanks to flexible working hours and the opportunity to work remotely
• The freedom to create your own entrepreneurial experience by being part of a team of people in search of excellence