Blowfish

Marketing Lead (B2B)

Blowfish

Posted a year ago

Employment Type

Full Time

Location

Dubai

Experience

Mid Level, Senior

Benefits

Health InsuranceMedical InsurancePaid Leave

Requirements

Crypto knowledge, Content creation, Technical writing, English communication, Startup experience, Web3 experience, Engineering degree

Required Skills

cryptoMarketing StrategyBrand Building

Job Description

Responsibilities

  • Developing a Marketing Strategy: Create a comprehensive plan that outlines the target market, positioning, and the mix of marketing activities to be employed.
  • Execution of Digital Marketing Campaigns: social media, email marketing, and content marketing.
  • Brand Building: Establishing a strong brand identity through all marketing channels
  • Analytics: Analyze marketing effectiveness and adapt strategies quickly based on data
  • Cross-functional Collaboration: Working closely with other departments like sales and product to unify the brand voice

Requirements

  • Crypto technical knowledge - ability to explain technical concepts
  • 3+ years of content creation and community engagement experience
  • Demonstrated technical writing and verbal communication skills
  • Outstanding English communication and social networking skills
  • Prior startup experience and the ability to work independently
  • 1+ years of Web3 experience
  • Engineering Degree preferred

Benefits

  • Significantly above market rate equity compensation package
  • Comprehensive health insurance
  • Stipend for your ideal remote / WFH set-up
  • Unlimited vacation with an enforced 20 day minimum policy
  • Paid travel - team on-sites in different parts of the world, several times a year

About the Company We are a tight-knit team of blockchain industry veterans solving one of the largest problems facing the mass adoption of crypto: transaction security.

How to Apply

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