Blowfish

Marketing Lead (B2B)

Blowfish

Posted: 4 months ago
Mid Level, Senior Information Technology Full Time Completely Remote
Tags:
crypto Marketing Strategy Brand Building

Responsibilities

  • Developing a Marketing Strategy: Create a comprehensive plan that outlines the target market, positioning, and the mix of marketing activities to be employed.
  • Execution of Digital Marketing Campaigns: social media, email marketing, and content marketing.
  • Brand Building: Establishing a strong brand identity through all marketing channels
  • Analytics: Analyze marketing effectiveness and adapt strategies quickly based on data
  • Cross-functional Collaboration: Working closely with other departments like sales and product to unify the brand voice

Requirements

  • Crypto technical knowledge - ability to explain technical concepts
  • 3+ years of content creation and community engagement experience
  • Demonstrated technical writing and verbal communication skills
  • Outstanding English communication and social networking skills
  • Prior startup experience and the ability to work independently
  • 1+ years of Web3 experience
  • Engineering Degree preferred

Benefits

  • Significantly above market rate equity compensation package
  • Comprehensive health insurance
  • Stipend for your ideal remote / WFH set-up
  • Unlimited vacation with an enforced 20 day minimum policy
  • Paid travel - team on-sites in different parts of the world, several times a year

About the Company We are a tight-knit team of blockchain industry veterans solving one of the largest problems facing the mass adoption of crypto: transaction security.

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