Marketing Operations Manager

Description Our client is a dynamic and innovative platform dedicated to revolutionizing local business marketing by providing a comprehensive suite of tools and services. They focus on generating leads, automating workflows, and enhancing customer relationships to help businesses thrive. As they continue to expand, they are seeking a highly skilled Marketing Operations Manager to optimize their marketing strategies, integrate advanced workflows, and enhance reporting capabilities for their clients. Location: Fully-Remote (Work from Home), 9 AM - 5 PM PST.

Responsibilities

• Monitor Facebook integrations to ensure effective lead generation.
• Integrate workflows with the appropriate forms to streamline lead capture and management.
• Set up and manage UTM tracking to ensure accurate attribution of marketing efforts.
• Utilize Zapier to automate processes and connect various tools and systems.
• Build and maintain Meta dashboards for internal optimization using Metabase.

Requirements

• Proven experience with GoHighLevel (GHL) platform, including workflow integration and CRM management.
• Strong understanding of Facebook integrations and lead generation processes.
• Proficiency in UTM tracking and attribution analysis.
• Experience with calendar integrations and synchronization.
• Expertise in using Zapier for automation.

Preferred Qualifications

• Excellent communication skills, with the ability to explain technical concepts to non-technical stakeholders.
• Highly organized with strong attention to detail.
• Ability to work independently and manage multiple tasks simultaneously.