PR Lead - MENAP

Responsibilities

• Develop a long-term communications strategy that supports Binance’s growth, brand and policy objectives across the Middle East, North Africa and Pakistan.
• Create, implement and manage strategic communication programs to build and maintain positive relationships with internal and external stakeholders.
• Support public affairs, corporate and brand communications initiatives.
• Track emerging issues and assess their potential impact on Binance; map key stakeholders and build coalitions to drive Binance's corporate, brand and policy agenda.
• Manage multiple PR agencies to support strategic initiatives and develop communications materials, including story pitches, messaging guidelines, press releases, Q&As, presentations and speeches.
• Work with the Executive Leadership Team and other company spokespeople to prepare them for public speaking engagements, media interviews, and company meetings.
• Collaborate with cross-functional teams and represent the pr/communications team on the MENASAT leadership team.
• Must be comfortable with using data to shape stories and use it for various local news angles.

Requirements

• Bachelor’s Degree in related field.
• 10+ years Communications experience, including either working in-house or in a PR agency based in the region.
• Solid understanding of the MENAP policy environment with a proven-track record working on communications initiatives involving corporate, policy and crisis communications.
• Ability to work collaboratively with multi-functional leads in a matrix organization.
• Excellent writing skills in English (Arabic speaking would be a bonus).
• Passion for Binance and the mission of the company.
• Experience working on projects in a fast-paced environment.
• Strong organizational skills and attention to detail.
• Strong verbal communications and interpersonal skills.
• Maintaining enthusiasm and calm demeanor in stressful situations.
• An international and inclusive mindset.
• Conduct monthly and quarterly/half-yearly reports.
• Manage PR-related budgets.

About the Company

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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