Product Marketing Manager

Responsibilities:

• Positioning & Messaging: Craft insights-backed product positioning and messaging that serves as the keystone for internal and external launch assets, marketing programs, web copy, presentations and more. Building Sales Kit & marketing collaterals as well as training sales team on value proposition. Classify products direction, industries, segments and markets (Market Strategy)
• Research: Partner with internal and external research teams to gain a deeper understanding of customers, competitors, and the market. Ensure product narratives and launch plans are informed by research insights, resonating with customers and continuously speaking to their challenges and pain points.
• Capture Voice of the customer: Act as the voice of the customer in product development, design, and strategy sessions. Conduct market research for new products and build business case. Identify and Identifying Buyers personas & building products & services pricing model. Capture feedback from customers and other go to market functions on what is working in order to improve messaging, as well as to share with Product Managers (to improve the product) and other go to market functions (to improve the approach to marketing, selling and servicing)
• Launch Execution: Develop and execute on full-funnel product launch strategies and tactical plans, collaborating closely with the product, growth, and integrated marketing teams on content and campaign development. Continuously bring launch learnings back to the product team to inform product development. Identify products unique value proposition & develop products market plan.
• Enablement: Create customer and sales enablement materials, partnering with content, CX, and enablement teams to ensure content is produced and delivered in a tailored way for customers. Work on Product naming conventions, Website revamp and SEO strategy planning, coordinating and executing demand generation campaigns through different channels. Prepare Online Marketing Content (e.g. newsletters, blogs & articles) & “How to” videos for new features. Create product content such as videos, website copy, articles and blog posts
• Team Support & Stakeholder management: Provide general support across the team including forecasting resources with cross-functional teams and streamlining process excellence. Working closely with Sales, Marketing, Content, Customer Success, Customer Support and Product departments.
• Data, Analytics & Reportage: Setting up funnels, dashboards to track important product marketing metrics and analysing performance on a regular basis. Integrating data from tools like GA, Data studio, Marketing automation tools and internal systems and databases. Taking a data-driven approach to inform decision-making.
• Culture: Embody our core values and uphold our unique company culture at Cequens. We value diversity and inclusion, and encourage our team members to be their authentic selves at work.

Requirements:

• 5+ years of work experience, with 4+ years of B2B or B2C SaaS product marketing
• Efficient, highly productive multitasker; ability to navigate ambiguity and eager to learn
• Proven success collaborating closely with Product, Marketing, Communications, Research, and Sales teams to deeply understand customers, develop messaging, create content, and execute on go-to-market campaigns
• Excellent English communication skills (written, verbal, visual), both for internal audiences at all levels of the organization and customer-facing messaging. Arabic is a plus
• Proven track record of developing and delivering go-to-market plans
• Experience driving new business segments or services launches
• Both technically deep and business savvy enough to interface with all levels and disciplines within the organization
• Strong project management skills; results-focused with impactful execution and follow-through; highly detail-oriented
• Bachelor’s degree; Masters degree nice-to-have

Tools Knowledge:

• Basic tools: MS office (excel, word and PowerPoint)
• Collaboration: Notion, MS teams, Slack, Share point or similar
• Project Management: Asana, Trello or similar
• Marketing Automation: Hubspot, Netcore, MoEngage
• Analytics: Tableau, SQL, Google Data studio
• Web/Digital Analytics: Google Analytics, Amplitude, Mix panel

About the Company: Cequens is a leading cloud communication platform in the Middle East and Africa region that provides Omni-Channel communication API’s enabling enterprises and developers to communicate with their customer base worldwide. Cequens’ proprietary Communication Platform leverages SMS, Voice, Push Notification, email, and Chat Apps APIs that is scalable, secure, reliable, and trusted by more than 1200 enterprises worldwide, including HSBC, Google, Alibaba, Careem, Telegram, Anghami, Jumia, and AlRajhi Bank.