Product Marketing Manager - Nas.io

About Nas Company Founded by Nuseir Yassin from Nas Daily (65 million followers), the Nas Company builds technology products for the modern creator. “Nas” means “people” and our mission is to Bring People Together. People can do more together. They can find friends, mentors, and accountability partners within a community. The single easiest way to change the world is to create tolerant and passionate communities. Nas.io is a product for people to have a trustworthy and internationally recognized place to grow and monetize their communities – including content creators, thought leaders, coaches, entrepreneurs, and brands. With Nas.io, you can create memberships and sell digital products, while integrating with chat platforms such as WhatsApp, Discord and Telegram. With the rise of short form content, we believe every content creator needs to own their own audience and has the potential to build a business on top of their private community.

Online Communities Today Take Many Different Forms

• A community can be an influencer’s 1,000 true fans learning from each other in a WhatsApp group.
• A community can be a group of 100 people who come together every week to share and discuss ideas on Zoom.
• A community can be 25 people flying in from across the world for a yoga retreat every 3 months.

As a company, we’ve successfully built communities over and over again – and now, we’ve raised a total of US$23 million to build powerful tools and integrations that will allow other people to build communities faster than ever before.

About the role

As Nas.io’s Product Marketing Manager, you will play a crucial role in developing and executing go-to-market strategies. You will work closely with the product team, collaborating on the development and launch of new features, and ensuring that marketing efforts align with the overall product strategy.

Key responsibilities

• Collaborate closely with the product team to understand the features, benefits, and target audience of Nas.io products.
• Market research - Develop a deep understanding of the market, competitive landscape, customer segments, and their pain points
• GTM strategy - Create and execute go-to-market plans for new product features and releases, ensuring alignment with overall business objectives.
• Create compelling and targeted messaging for different audience segments in coordination with the product roadmap.
• Collaborate with the partnership team to create partnership enablement materials and support their efforts.
• Take ownership of user advocacy initiatives, including organizing and conducting user interviews, planning case studies, and user feedback. Leverage insights to enhance marketing tactics, user experience, and product awareness.
• Product marketing content - Work closely with marketing to create compelling content such as blog posts, whitepapers, webinars that articulate the benefits and differentiators of our products.
• Utilize data and analytics to measure the success of marketing campaigns and collaborate with the product team to iterate on strategies accordingly.

Qualifications

• 4-5 years of experience in product marketing, preferably in a hyper-growth startup, preferably in a B2B2C environment.
• Execution orientation - the ability to maximize efficiency by creating organized workflows and managing multiple projects and tasks in parallel.
• A strong sense of ownership, drive, and urgency, with the capacity to work independently to deliver results.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Familiarity with online content creation platforms and community engagement tools - a bonus

Our Company ValuesThink in days: Not months. Not weeks. Days. Consistent, small steps give massive results towards fulfilling our mission.Always share secrets: We foster transparency and collaboration through open knowledge sharing.Create for the world: Everything we create, from our content to our products, is universal and speaks to the world.Do no harm: All our actions intend to bring a positive impact to everyone around us.Explain for a 10-year old: We communicate in a simple and inclusive manner, free from unnecessary complexity.

Benefits

At Nas Company, we work hard, REALLY HARD! So we value our employees' well-being and believe that a supportive and fulfilling work environment contributes to their success. We're proud to offer a range of benefits that will enhance your professional and personal life. Here's what you can look forward to as part of our team:💻 Remote Working: For those based in our offices, we provide the flexibility of remote work. Enjoy a balance between the office and your preferred workspace.😷 Medical Insurance: We care about your health. Our comprehensive medical insurance plans are tailored to each region, ensuring you have the coverage you need.🧘🏽 Self Care/Wellness Fund: Your well-being matters. We provide a monthly fund of $100 USD to spend on activities that bring you joy and promote your self-care.

🧠Mental Health Fund: We care about your mental health too! We provide a monthly fund of $150 to spend on therapy or career coaching

🍎 Fully Stocked Fridges: Stay fuelled and energized with our fully stocked fridges featuring a selection of healthy, high-protein, and low-calorie snacks and drinks.👯 Team Outings: We believe in the power of connection. Join us for team outings that foster strong relationships and create lasting memories.🏖️ Yearly Retreats: Unwind, bond, and collaborate at our annual company retreats. A time for the entire company to come together to rejuvenate and bond.🌍 Nas Summit and Nas Travels: Employees who successfully clear probation are eligible for a choice between attending 1 Nas Summit or 1 Nas Travels trip per year, fully sponsored (T&Cs)💰 Stock Options: As part of our team, you'll have the opportunity to own a piece of the company through stock options, aligning your success with ours.🚕 Transport Allowance: Employees located in Singapore and Dubai enjoy a transport allowance, making your daily commute more convenient. At Nas Company, we're committed to nurturing a supportive and engaging workplace that promotes your growth and well-being. Join us and enjoy a comprehensive array of benefits designed with you in mind