Public Relations Manager - APAC

Responsibilities

• Lead the PR strategy for the APAC market, aligning it with regional market strategies and overall company goals. Manage PR agencies and develop and implement internal and external communications plans.
• Build and maintain strong relationships with regional media, KOLs, and key stakeholders. Oversee regional speaking programs, liaise with external teams, manage media inquiries, and proactively drive positive coverage while monitoring industry trends.
• Develop and manage the editorial calendar for the regional market, creating high-quality content. Lead major announcements, craft press releases, messaging documents, and FAQs, delivering thought leadership pieces and anticipating industry news and trends.
• Work closely with the regional marketing and community teams to create integrated communications plans and design localized stories and cross-channel campaigns.
• Handle crisis communications effectively, including regulatory issues, by collaborating with internal stakeholders and the leadership team for rapid decision-making to protect the company's reputation.
• Prepare monthly, quarterly, and half-yearly plans and reports. Oversee PR-related budgets with a focus on efficient resource allocation and regular performance assessments to optimize ROI.

Requirements

• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
• Strong communication skills, both verbal and written.
• At least 10 years of experience in both in-house PR and agency roles.
• Degree or major in PR, Communications, or a related field.
• Deep understanding of APAC media landscape, communication ecosystem, marketing characteristics, and nuances.
• Interest and foundational knowledge in the cryptocurrency/blockchain industry.
• Skilled in crafting high-quality content; sensitive to market trends with a proactive approach to storytelling.
• Exceptional project and time management skills; capable of prioritizing and delivering under pressure.
• Strong organizational and problem-solving skills; high attention to details.
• Proactive, self-motivated, adaptable to a fast-paced environment with an open-minded approach.
• Able to thrive in a global environment; experienced in working with diverse teams.

Preferred Qualifications

• Proven experience in handling PR and communications for high-growth or regulated industries (such as crypto/fintech/technology).
• Familiarity with Binance products & ecosystem or experience investing in cryptocurrencies.
• Strong cross-cultural communication skills (working across different markets within APAC).
• Experience using media tracking tools (e.g., Cision) & social media analytics tools (e.g., Meltwater).

Benefits

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth & continuous learning
• Competitive salary & company benefits
• Work-from-home arrangement (may vary based on work nature)

About the Company

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.