Pursuit Marketing Manager

ABOUT US

Africa has an untapped talent pool that is increasing exponentially, with a projected workforce that will exceed India and China by 2035 Fuelled by this, our mission is to create work opportunities for millions of Africa’s youth and solve the world’s shortage of technology talent.

Our company SAND has 170+ staff members from 30+ countries with plans to acquire several companies around the world to become a multi-billion dollar global technology services provider that employs over 100K employees across the globe.

We have 3 brands represented in our ecosystem:

• With ALX, we are building the fastest-growing pool of technology talent in the world, training young talent across Software Engineering, Cloud Computing, Data Science and Salesforce. We are shaping the next generation of software engineers in over 60 countries.
• Through our talent agent, The Room, we are creating a community (43+ countries represented to date) for the World’s top tech talent sparking transformative careers by connecting top technology talent with extraordinary opportunities for impact.
• Through Sand Technologieswe support enterprises and scale-ups around the world to develop world class technology products, build great technology teams, generate more revenue, and deliver outstanding customer experience. Our clients include one of the largest cloud computing providers in the world as well as Bestseller A/S (Denmark), Create Prime (New Zealand), Stanbic Bank (Kenya), and Tamara (Dubai).

With varying levels of expertise in software development, data, cloud, machine learning, artificial intelligence, UX design, web development, etc, we providing unparalleled opportunities to technology talent worldwide while reshaping industries, disrupting traditional business models, and creating new opportunities for innovation and growth.

We do hard things!

ABOUT THE MARKETING TEAM

Our global team is scrappy, strategic and obsessed with excellence. Working as a cohesive unit, the marketing team pushes hard in our respective areas to drive revenue and build the Sand Technologies brand. We have fun, aren’t afraid to experiment intelligently, and roll-up our sleeves to do the work. We consider ourselves strategic storytellers, creating marketing assets and integrated programs that captivate audiences and empower colleagues to win new customers and partners. Our focus is on delivering value, not volume, and our mission is simple: inspire prospects to do business with Sand Technologies. If you have a fire in your belly and are ready to contribute to a marketing organization with high expectations, come join the party.

ABOUT THE ROLE

The Pursuit Marketing Manager is responsible for creating and maintaining sales-enablement collateral that supports outreach to prospects and clients. This individual further supports sales pursuits by identifying target buyers and email addresses using martech tools, and by helping to track leads’ status through CRM tools based on updates from BDs and MDs. Reporting to the Director of Industry Marketing, the Pursuit Marketing Manager is committed to:

• Working with designers to facilitate the creation of sales-enablement collateral such as high-level pitch decks, solution-specific webpages, brochures, and sell sheets
• Supporting large pursuits and large RFIs/RFQs by enabling the launch of microsites, bespoke presentations, customized capability videos, and other assets as agreed upon by Marketing leadership
• Utilizing digital tools to identify target companies and buyers, including contact info, then recommending / providing assets that will enable productive discussions and conversion
• Ensuring leads’ inclusion in relevant CRM databases and properly tracking leads from MQL to SQL to Revenue

Success requires experience creating effective on-brand sales-enablement assets, working knowledge of the B2B buying cycle, and expertise using lead-research tools. Experience in the tech sector, specifically talent solutions and tech-services consulting, is beneficial.

Key performance indicators for this position include:

• Successful delivery of effective, Marketing-approved sales-enablement materials
• Meaningful contributions to large pursuits and large RFI / RFQ processes
• Efficient and comprehensive research of target companies / buyers to aid in pursuits
• Creation and maintenance of a dashboard to track MQLs, SQLs and overall lead status
• Positive and collaborative approach to working with the Sand Technologies marketing team, including writer(s), designer(s), comms/PR, and industry and event marketers

REQUIREMENTS:

• 4+ years developing sales-enablement marketing assets of various types and formats
• 3+ years providing pre-sales or sales support across large, medium, and small pursuits
• 3+ years working in Salesforce, Hubspot, and other digital tools to track the status of leads through the sales funnel
• Strong project-management skills
• Critical thinker with a creative and experimentation mindset