Description

🚀 Join Assembly - Ignite Business Growth!

We're a global brand performance agency with 1,500 talented minds in 26 offices worldwide! 🌍 Fueling business growth is our passion, and we're seeking an SEO Lead to join our team!

About Assembly Global:

At Assembly, we help brands find the change to fuel business growth. We are an award-winning global brand performance agency, that create unique data, technology and media solutions that enable faster and smarter problem solving and an inspired, collaborative workplace culture. Our clients include many of the best-known and best-loved brands across fashion and ecommerce.🌟

Responsibilities:

1. Develop and Execute SEO Strategies:

● Develop and implement comprehensive SEO strategies, in-line with the scope

and pitch presentation, tailored to meet clients' objectives and improve organic

search rankings.

● Produce a task roadmap based on client brief, calls, and pitch presentation,

taking full accountability for its implementation, regular updates, and alignment

with performance metrics, client preferences, and new Google algorithms.

● Develop an integrated approach to SEO that considers the objectives of other

channels and non-SEO-based initiatives, and analyze how they may impact

performance to ensure a cohesive and effective strategy is executed.

● Conduct regular reviews of the business's SEO strategy creation process and

collaborate with the SEO lead to pinpoint areas for enhancement, identify

untapped opportunities, and devise innovative solutions that elevate the

business's SEO programs to new heights.

● Employ a collaborative approach in optimizing client's digital marketing

initiatives, ensuring that SEO is not executed in isolation, and actively engaging

with paid, social media, creative, content, and other departments to advance the

overall strategy and improve the SEO services rendered.

● Stay updated with industry trends, search engine algorithms, and best practices

to ensure optimal website performance.

2. Client Management:

● Maintain regular, clear, and consistent communication with clients while

establishing oneself as the go-to SEO expert for the account by staying updated

with the latest developments in their industry and identifying potential

implications.

● Develop a suitable system (i.e, communications, deliverables, reporting), based

on client needs and preferences, via examining requirements for monitoring and

reporting on website performance metrics on a weekly basis, while providing

actionable recommendations based on the results.

● Demonstrate mastery in independently handling client calls with poise and

assurance, while consistently prioritizing customer satisfaction through

attentive listening, effective communication, and timely resolution of any

concerns or issues.

● Regularly check in with clients to understand their needs and expectations and

provide proactive solutions to exceed their goals while maintaining clear

communication channels with the team to ensure client satisfaction.

● Continuously deliver innovative and tailored SEO solutions to clients through the

provision of cutting-edge technologies, trainings, and strategies, thus

positioning the agency as an indispensable partner and thought leader in the

industry.

● Implement a holistic approach to SEO by seamlessly integrating it with other

key areas such as UX, CRO, ASO, A/B testing, and persona identification.

● Revise communication protocols with clients and oversee their implementation

while constantly improving communication strategies of the team.

● Assume the responsibility of consolidating and presenting comprehensive

business reviews, while developing persuasive business cases to influence

critical internal stakeholders.

3. Content Optimization:

● Translate the overarching SEO strategy into specific and attainable actions for

optimizing content.

● Take charge and oversee the implementation of the content strategy that you

and the SEO lead have developed.

● Conduct website audits for your clients to detect errors in metadata, copy, and

content, as well as identify potential opportunities and areas that need

improvement.

● Utilize content to improve search engine visibility and click-through rates.

● Collaborate with our content team to optimize existing content and develop new

SEO-focused content.

4. Technical SEO:

● Develop and execute comprehensive technical SEO strategies for clients,

leveraging data-driven insights to identify gaps and opportunities for expansion.

● Building and maintaining strong relationships with clients, providing regular

updates on SEO performance, and effectively communicating complex technical

SEO concepts and strategies to non-technical stakeholders.

● Exhibit an advanced level of technical SEO proficiency, including the ability to

diagnose and solve complex technical issues, while staying up-to-date on the

latest developments and best practices in the field.

● Challenge the team to consistently perform comprehensive and cutting-edge

technical SEO audits, and develop intricate and advanced SEO strategies.

● Collaborate with web developers to implement all technical optimizations.

● Offer alternative solutions when faced with implementation challenges, whether

they arise from clients' resource constraints or feasibility issues.

5. Link Building and Outreach:

● Formulate and execute off-page SEO tactics that surpass industry benchmarks.

● Examine and leverage emerging trends, and analyze competitor campaigns, to

further improve the domain authorities of the website you handle.

● Develop and execute link-building strategies to acquire high-quality, relevant

backlinks from reputable websites.

● Conduct outreach campaigns to establish partnerships and secure guest

blogging opportunities.

● Monitor and analyze backlink profiles to identify and address potential issues or

toxic links and fix them.

6. Team Management and Collaboration:

● Manage a team of SEO managers, senior executives, executives. interns, and

trainees, providing guidance, mentorship, and performance feedback.

● Take charge of continuously challenging the team and spearhead their effective

performance by strategically allocating their resources while encouraging them

to enhance their skills and expertise.

● Regularly conduct training sessions to enhance the communication skills of the

team and ensure that they are perceived as experts in the field by the clients.

● Continuously analyze and evaluate the team's management, SEO execution, and

communication with clients to identify areas of improvement, and proactively

devise and implement solutions to optimize performance, exceed client

expectations, and maximize business results.

● Demonstrate a high level of support to the internal teams by providing

comprehensive assistance and resources to help them achieve their goals and

objectives, while maintaining a proactive and collaborative approach to

problem-solving and effective communication.

● Collaborate with cross-functional teams, including content creators, web

developers, and designers, to ensure alignment and effective execution of SEO

strategies.

● Support in driving the growth of the SEO team's members, including their skill

sets, the efficiency of their operations, profitability, and overall team structure.

● Continuously identify opportunities for expansion, implementing training

programs to enhance the team's capabilities, fostering a culture of collaboration

and innovation, and ensuring that the team is equipped with the necessary

resources to deliver exceptional results.

● Facilitate a collaborative and supportive team culture that empowers each

member of the SEO team to voice their concerns, provide valuable insights,

receive regular and transparent feedback, and leverage their unique strengths to

overcome complex challenges and drive exceptional results for clients.

● Continuously evaluate and optimize the team's performance by setting

ambitious goals, implementing effective feedback mechanisms, and providing

ongoing coaching and mentorship to help team members achieve their full

potential.

● Nurture a culture of innovation and experimentation by encouraging team

members to take calculated risks, explore new ideas, and stay up-to-date with

the latest SEO trends, technologies, and best practices.

7. Reporting and Analysis:

● Further optimize the customized reporting dashboards created by the analytics

team that align with micro-goals and soft metrics to effectively track website

performance and provide actionable recommendations to clients.

● Implement and reinforce a culture of utilizing data-driven methodologies and

processes to inform and guide all SEO-related activities, leaving no room for

subjective decision-making.

● Prepare comprehensive reports and present key insights, including organic

traffic trends, keyword rankings, and conversion rates, to clients and internal

stakeholders.

● Identify opportunities for improvement and recommend actionable strategies

based on data-driven insights.

8. Business Development

● Lead the SEO team's participation in new client pitches by proposing

cutting-edge strategies that differentiate us from competitors and continuously

scout for new business opportunities, both internally and externally, to scale up

our services or acquire new clients.

Requirements

6+ years of successful SEO management experience.
Proven team leadership and mentorship skills.
Familiarity with industry trends and search algorithms.
Excellent organizational and multitasking skills.
Proficiency in SEO tools and analytics.
Fluency in English

Benefits

💰 Get a competitive salary that puts a smile on your face!🏡 30 days of remote work.🩺 Secure health insurance coverage.🌟 Hybrid work model.🌞 Enjoy 24 days of holiday each year, and it increases by 1 day every year up to a max of 30 as you keep rocking with us!

🎉 Celebrate your special day with a day of birthday leave just for you!

☀️ Take a day off during the summer to enjoy some sunshine.