Social Media Specialist

Description Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider with a mission to accelerate cryptocurrency adoption and increase the freedom of money. Reporting into the central social media team, this role involves execution and strategy work to support priority business lines with social media marketing, managing across global social media accounts.

Responsibilities

• Help with managing end-to-end across Binance social accounts, with a focus on Reddit.
• Working with the wider global social team and with external departments, including product and partnerships, to promote and build the brand of Binance.
• Focus on bringing our socials closer to our community, with a crypto native understanding, and a great understanding of crypto culture.
• Assisting the team across platforms to think of creative ideas, both for general posts and campaigns.
• Work closely cross-functionally with design, content, performance marketing, product, and other teams.
• Measure, report, and analyze the performance of campaigns across channels.
• Analyze the social media landscape to supply actionable insights.

Requirements

• Minimum 1 year of experience in digital marketing or social media related roles for brands.
• Fluent English language skill.
• Deep understanding of the crypto market and crypto culture.
• Basic image, copywriting skills.
• Basic video editing skills would be an advantage.
• Knowledge of crypto and Binance’s product suite.
• Strong writing and copywriting skills.
• Strong knowledge of Twitter, Facebook, and Instagram.
• Strong sense of ownership and responsibility.
• Remote and start-up experience is a plus.

Benefits

• Competitive salary and benefits.
• Flexible working hours, remote-first, and casual work attire.